Marketing Analytics
Compare 217 marketing analytics tools to find the right one for your needs
📂 Subcategories
🔧 Tools
Compare and find the best marketing analytics for your needs
ThoughtMetric
A marketing attribution platform designed specifically for the needs of e-commerce businesses, particularly those on Shopify.
Mutinex
A SaaS platform that uses marketing mix modeling to help businesses make better marketing investment decisions.
Fathom Analytics
A simple, privacy-focused, and cookie-free website analytics tool.
Scenario
A predictive analytics platform for forecasting and planning, with applications in marketing mix optimization.
Dreamdata
A B2B revenue attribution tool that provides actionable insights by mapping the entire customer journey.
RudderStack
An open-source, warehouse-first customer data platform (CDP).
Document Crunch
An AI platform that reviews construction contracts and documents to identify and highlight critical risk provisions.
Toric
A no-code data analytics platform that helps construction companies connect and analyze data from various sources.
Fathom Analytics
A simple, light-weight, and privacy-focused website analytics tool.
Ruler Analytics
A marketing attribution tool that connects marketing spend to actual revenue by tracking the entire customer journey.
Windsor.ai
An AI-powered marketing attribution and data integration platform for startups and versatile marketing teams.
HockeyStack
A B2B GTM intelligence platform that unifies data to provide insights on attribution, account journeys, and pipeline.
WhatConverts
A lead tracking and reporting platform that captures and attributes leads from calls, forms, chats, and e-commerce transactions.
WhatConverts
A lead tracking and attribution platform that captures calls, forms, chats, and transactions.
Ruler Analytics
A marketing attribution tool that connects website leads to revenue in your CRM.
Recast
Provides a Bayesian marketing mix modeling platform to help brands measure and optimize their marketing spend.
Simple Analytics
A simple, clean, and privacy-friendly analytics tool that shows you the essentials: page views, referrers, top pages, and screen sizes.
Glassbox
A platform that captures and analyzes every digital customer journey.
Placer.ai
A location analytics platform that provides insights into foot traffic and consumer behavior in the physical world.
Sellforte
An AI-powered marketing optimization platform that helps retailers and CPG brands measure and optimize their marketing.
Dreamdata.io
A no-code B2B revenue attribution platform that connects marketing and sales data.
Plausible Analytics
A privacy-focused web analytics tool that doesn't use cookies and is fully compliant with GDPR, CCPA, and PECR.
Measured
A platform that provides incrementality measurement for portfolio-based marketers using a combination of techniques.
Triple Whale
An e-commerce analytics platform offering a centralized view of marketing and sales data.
LogRocket
A platform that combines session replay, performance monitoring, and error tracking.
Quantum Metric
A platform that helps organizations build better digital products faster.
Keen Decision Systems
A SaaS platform that uses predictive modeling to help marketers optimize their marketing mix for financial impact.
FullStory
A platform that captures all user interaction data to enable high-fidelity session replay and analysis.
Northbeam
A marketing intelligence platform for e-commerce brands that combines attribution with broader marketing mix insights.
Safesite
A safety management platform that uses leading indicator data to predict and prevent workplace incidents.
Piwik PRO
An enterprise analytics suite with a focus on data privacy and security.
Viqet
A construction management platform with a focus on data-driven insights and workflow automation.
Eyrus
A workforce visibility and analytics platform that provides insights into site productivity and safety.
Plausible Analytics
An open-source, lightweight, and privacy-focused web analytics tool.
Triple Whale
An e-commerce focused analytics platform offering a centralized view of marketing, finance, and customer data.
Factors.ai
A unified B2B marketing analytics platform that helps teams monitor and optimize efforts across the entire customer journey.
Northbeam
A marketing intelligence and attribution platform designed for direct-to-consumer (DTC) and e-commerce brands.
Hyros
An ad tracking and attribution platform designed to provide highly accurate data for digital advertisers and info-product businesses.
Terminus
An account-based marketing (ABM) platform that includes robust advertising and attribution capabilities.
Funnel.io
A marketing data platform that collects, cleans, and sends marketing data to any destination, including attribution tools.
Singular
A unified marketing analytics platform that combines mobile attribution with ad spend aggregation and creative reporting.
CallRail
A platform providing call tracking, lead management, and marketing analytics to attribute phone calls to marketing campaigns.
Countly
An open-source product analytics platform that can be self-hosted or used in the cloud, with a strong focus on data privacy and security.
Ometria
A customer data and experience platform that helps retailers create personalized marketing experiences.
Bloomreach
A suite of products that powers personalized commerce experiences across the entire customer journey.
EDITED
A retail intelligence platform that provides real-time data and analytics on pricing, promotions, and product assortments.
UserTesting
A platform for getting fast, opt-in feedback from real people.
Northbeam
A machine learning-powered marketing attribution platform for e-commerce brands.
Proof Analytics
An analytics platform that connects marketing performance to business outcomes like cash flow and valuation.
Singular
A unified marketing analytics platform combining attribution, cost aggregation, and creative reporting.
RedTrack.io
An ad tracking and attribution platform for performance marketers and affiliates.
Indicative
A customer journey analytics platform that connects directly to your data warehouse, enabling you to analyze the complete customer journey.
CallRail
A platform for call tracking, lead management, and marketing analytics.
CleverTap
A customer engagement and retention platform for mobile-first businesses.
SEMrush
An all-in-one marketing toolkit that includes tools for SEO, PPC, social media, content marketing, and competitive research.
Segment
A customer data platform (CDP) that helps you collect, clean, and control your customer data.
Mixpanel
An event-based analytics platform for web and mobile applications, offering insights into user interactions.
Contentsquare
A platform that helps businesses understand and improve the digital customer experience.
Ahrefs
An all-in-one SEO toolset that helps you rank higher and get more traffic.
PostHog
An open-source product analytics platform that combines product analytics, session replay, feature flags, and A/B testing.
Altair RapidMiner
A data science platform that provides tools for data prep, machine learning, and predictive model deployment.
KNIME
An open-source platform for data analytics, reporting, and integration.
Tableau
A leading data visualization and business intelligence platform with predictive capabilities.
Tableau
A visual analytics platform transforming the way we use data to solve problems.
Segment
A customer data platform (CDP) that collects, cleans, and controls customer data.
Segment
A customer data platform (CDP) that helps you collect, clean, and control your customer data.
Semrush
An online visibility management and content marketing SaaS platform.
ALICE Technologies
An AI platform that simulates and optimizes construction schedules to reduce risk and find the most efficient build plan.
OpenSpace
An AI platform that uses 360° cameras to fully document a jobsite and track progress.
Alteryx
An analytics automation platform that enables data preparation, blending, and advanced analytics.
Supermetrics
A tool for moving marketing data into reporting, analytics, and storage platforms.
Google Analytics
A web analytics service that tracks and reports website traffic, with predictive metrics in GA4.
DataRobot
An automated machine learning platform that helps businesses build and deploy predictive models.
Microsoft Power BI
A business analytics service that provides interactive visualizations and business intelligence capabilities.
Looker
A data platform that provides business intelligence, data applications, and embedded analytics.
Qlik Sense
A data analytics platform that provides self-service data visualization, guided analytics apps, and embedded analytics.
Mixpanel
A product analytics platform that helps businesses understand user behavior and make data-informed decisions.
Amplitude
A product analytics platform that helps teams understand user behavior, ship better products, and drive business growth.
Google Analytics
A web analytics service that tracks and reports website traffic.
Pendo
A product experience platform that provides user insights, guidance, and communication tools.
Procore
A comprehensive construction management platform with analytics to provide visibility into project performance.
Buildots
An AI platform that uses hardhat-mounted cameras to analyze site data and provide automated progress reports.
Mixpanel
A product analytics platform that helps you understand how users behave in your product.
BuildSafe
A collaborative platform for safety and quality management that uses data to identify and predict risk.
Amplitude Analytics
A product analytics platform that helps you understand user behavior and build better products.
Rhumbix
A mobile platform for field data capture and analytics, focusing on timekeeping, production tracking, and cost control.
Matomo
An open-source web analytics platform that gives you 100% data ownership.
Google Analytics
A web analytics service that tracks and reports website traffic.
Mixpanel
A product analytics tool for tracking user interactions with web and mobile applications.
Amplitude
A product analytics platform that helps businesses understand user behavior.
LeadsRx
A cross-channel marketing attribution platform for both B2B and B2C marketers to optimize ad spend and prove ROI.
AppsFlyer
A leading mobile attribution and marketing analytics platform for app-focused businesses.
Rockerbox
A marketing attribution platform that helps DTC brands unify their marketing data and optimize their spend.
Google Analytics
A web analytics service that tracks and reports website traffic.
Google Analytics
A web analytics service that tracks and reports website traffic, with built-in attribution modeling.
AppsFlyer
A market leader in mobile attribution and marketing analytics.
Adjust
A platform for mobile measurement, fraud prevention, and automation.
Branch
A platform focused on deep linking and mobile attribution to improve user experiences.
Rockerbox
A marketing attribution platform that helps brands centralize their marketing data.
Amplitude
A product analytics platform that helps you understand user behavior, ship the right features, and drive business outcomes.
Pendo
A product experience platform that combines product analytics, in-app guidance, and user feedback.
Matomo
An open-source web analytics platform that gives you 100% data ownership.
Amplitude
A product intelligence platform that helps teams understand user behavior and build better products.
Mixpanel
A product analytics tool that helps you convert, engage, and retain more users.
Google Analytics 4
An analytics service that enables you to measure traffic and engagement across your websites and apps.
Databox
A business analytics platform to track performance and discover insights in real-time.
Medallia
A platform for capturing, analyzing, and acting on customer and employee feedback.
LeadsRx
A multi-touch attribution platform that unifies marketing data across digital and broadcast channels.
Microsoft Clarity
A free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
ActiveCampaign
An email marketing and automation platform with built-in attribution features.
Google Analytics
A web analytics service that tracks and reports website traffic.
Qlik Sense
An end-to-end data integration and analytics platform that helps you find and share meaningful insights.
Amplitude Analytics
A product intelligence platform that helps you understand user behavior and build better products.
FullStory
A digital experience intelligence (DXI) platform that combines session replay, product analytics, and error tracking.
Similarweb
A competitive intelligence platform that provides insights into the digital performance of any website or app.
Microsoft Power BI
A business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities.
Sisense
An AI-driven analytics platform that helps you infuse analytics everywhere.
Oktopost
A B2B social media management platform with built-in lead attribution.
HubSpot Marketing Hub
An all-in-one marketing automation platform.
Heap
A product analytics platform that automatically captures all user interactions, so you can analyze data retroactively.
HubSpot
An all-in-one marketing, sales, and service platform with built-in web analytics and reporting.
Woopra
A customer journey analytics platform that helps you understand the entire customer lifecycle.
Qualtrics CustomerXM
An experience management platform for collecting and analyzing customer feedback.
GoSquared
A web analytics and customer engagement platform that provides real-time insights and tools to convert visitors into customers.
Gainsight
A customer success platform that helps businesses reduce churn and grow revenue.
Statcounter
A web analytics tool that provides real-time insights into your website traffic, including visitor paths, popular pages, and keyword analysis.
Clicky
A web analytics tool that provides real-time traffic analysis and heatmaps.
Sprout Social
A social media management platform for businesses.
HubSpot Marketing Hub
An all-in-one marketing automation platform that includes robust attribution reporting.
Heap
A digital insights platform that automatically captures and organizes all customer behavioral data.
Optimizely
A digital experience platform that helps businesses experiment, personalize, and optimize their websites and apps.
HubSpot Marketing Hub
An all-in-one marketing automation platform with built-in analytics.
Tableau
A data visualization tool that helps people see and understand data.
Domo
A cloud-native platform that combines BI & analytics, data apps, and integrations to get work done.
Looker
A business intelligence and data analytics platform that helps you explore, analyze, and share real-time business analytics.
Snowplow Analytics
A behavioral data platform for creating and operationalizing rich, high-quality event data.
Supermetrics
A marketing data connector that pulls all your marketing data into your go-to reporting, analytics, and storage platform.
Adverity
An integrated data platform for connecting, managing, and using marketing data.
Funnel.io
A marketing data platform that automates data collection and transformation.
HubSpot Marketing Hub
An all-in-one marketing automation platform.
Domo
A cloud-native platform that provides BI, analytics, and data apps in a single solution.
Sisense
An AI-driven analytics platform for embedding analytics and creating data-driven experiences.
HubSpot Marketing Hub
A comprehensive marketing automation and analytics platform.
Reconstruct
A digital twin platform that combines reality capture with project schedules to track progress and predict outcomes.
Adverity
A data integration, analytics, and reporting platform for marketing, sales, and e-commerce teams.
HubSpot Marketing Hub
An all-in-one marketing automation platform with predictive lead scoring and analytics.
H2O.ai
An open-source and enterprise AI platform for building and deploying machine learning models.
HubSpot Marketing Hub
An all-in-one marketing software platform that includes revenue and marketing attribution features.
Heap
A digital insights platform that automatically captures all user interactions and provides retroactive analytics.
Tableau
A leading data visualization and business intelligence platform.
Looker
A data platform that provides data analytics and business intelligence.
Improvado
A marketing data platform designed to centralize data into a single destination.
Matomo
An open-source web analytics platform focused on data privacy and ownership.
Funnel.io
A marketing data platform that automates the collection and preparation of marketing data.
Looker
A business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.
Full Circle Insights
A Salesforce-native marketing performance management and attribution platform.
Bizible (Marketo Measure)
An advanced B2B marketing attribution and analytics solution, now part of Adobe Marketo Engage.
Crazy Egg
A website optimization tool that provides heatmaps, session recordings, and A/B testing.
Wicked Reports
A marketing attribution platform that focuses on customer lifetime value (LTV).
Chartbeat
A real-time analytics and content intelligence platform for publishers and media companies.
Hotjar
A product experience insights tool that provides behavior analytics and feedback data.
Marketo Measure (formerly Bizible)
An advanced B2B marketing attribution and analytics solution within the Adobe Marketo Engage suite.
Hotjar
A product experience insights tool that provides behavior analytics and feedback data to help you empathize with and understand your users.
Adobe Analytics
An enterprise-level analytics and attribution platform for deep customer journey insights.
Heap
A digital insights platform that automatically captures and organizes all customer behavioral data.
Adobe Analytics
An industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.
Autodesk Construction Cloud
A unified platform connecting design, preconstruction, and construction phases with powerful analytics.
Hotjar
A product experience insights platform that provides behavior analytics and feedback data.
Optimizely
An experimentation and personalization platform that helps businesses test, learn, and deploy digital experiences.
Oracle Primavera Cloud
A cloud-based project controls platform for planning, scheduling, and managing large-scale projects and portfolios.
Heap
A digital insights platform that automatically captures all user activity.
Adobe Analytics
An enterprise-level analytics platform for deep customer journey analysis and real-time insights.
InEight
An integrated project controls platform that uses AI to provide predictive insights for capital projects.
Adobe Analytics
An enterprise-level analytics and reporting tool for large businesses.
Ipsos MMA
A global market research firm providing expert-led marketing mix modeling and unified measurement services.
Salesforce Marketing Cloud Intelligence
A marketing intelligence platform that helps marketers connect, analyze, and act on all their data in one place.
Crazy Egg
A website optimization tool that provides heatmaps, session recordings, and A/B testing.
Fivetran
An automated data integration platform for moving data into cloud warehouses.
VWO (Visual Website Optimizer)
An A/B testing, personalization, and conversion rate optimization platform.
SAS Customer Intelligence 360
An advanced analytics platform for creating personalized customer journeys with predictive insights.
Salesforce Marketing Cloud Intelligence
A marketing intelligence platform with AI-powered analytics and insights.
Bentley Systems (SYNCHRO)
A 4D construction modeling and project management platform for visualizing and analyzing project plans.
Wicked Reports
A multi-touch marketing attribution platform for e-commerce businesses that focuses on customer lifetime value.
Kochava
A mobile attribution and analytics platform providing real-time data solutions.
Adobe Analytics
An enterprise-level analytics and customer intelligence platform.
Crazy Egg
A website optimization tool that provides heatmaps, session recordings, and A/B testing to help you improve your website's user experience and conversion rates.
SAS Customer Intelligence 360
An integrated marketing platform that combines customer data, analytics, and marketing automation.
Adobe Analytics
An enterprise-level analytics and business intelligence tool that provides deep insights into customer behavior.
Neustar Marketing Mix Modeling (by TransUnion)
An advanced marketing mix modeling solution that integrates identity data for more accurate measurement.
RetailNext
An in-store analytics platform that provides comprehensive insights into shopper behavior and store operations.
Bluecore
A retail marketing platform that unifies customer and product data to create personalized multi-channel campaigns.
Open Web Analytics
An open-source web analytics framework that you can use to track and analyze how people use your websites and applications.
Manthan
An AI-powered analytics platform that provides prescriptive and descriptive analytics for retailers and CPG brands.
Kissmetrics
A customer engagement automation platform that helps SaaS and e-commerce businesses grow.
Kissmetrics
A customer engagement automation platform that combines behavioral analytics, segmentation, and email campaign automation.
Voluum
A real-time ad tracker for performance marketers, affiliates, and media buyers.
Salesforce Datorama
A marketing intelligence and analytics platform for unifying marketing data.
Kissmetrics
A person-based analytics platform that helps you understand customer behavior and automate engagement.
Attribution
A marketing analytics and attribution platform that provides multi-touch insights to help businesses understand marketing's impact.
Nielsen
A leading global measurement and data analytics company providing comprehensive marketing mix modeling services.
Robyn (by Meta)
Meta's open-source R package for performing marketing mix modeling.
LightweightMMM (by Google)
Google's open-source Python library for building Bayesian marketing mix models.
MassTercept
An AI-driven platform for unified marketing measurement, including MMM and multi-touch attribution.
Analytic Edge
An analytics firm providing a suite of products, including a marketing mix modeling solution, with a focus on India and APAC.
Objective Platform
A SaaS platform providing unified marketing measurement to help advertisers optimize their media investments.
nPlan
An AI platform that analyzes past project data to forecast construction schedules and identify risk.
Gain Theory
A marketing effectiveness and foresight consultancy that uses analytics and data to help brands make better decisions.
Ekimetrics
A global consultancy specializing in data science and AI, with a core practice in marketing mix modeling.
Haus
An enterprise-grade experimentation platform that uses geo-testing to measure incrementality and inform marketing mix.
Constru
An AI computer vision platform that monitors construction progress and provides data-driven insights.
Hiboo
A data platform that centralizes and analyzes telematics data from construction equipment to optimize operations.
ContrAI
An AI platform specializing in the review and analysis of complex engineering and construction contracts.
Caidio
An AI platform that predicts the quality and performance of concrete during production and construction.
Versatile
An AI and IoT platform that captures production data from cranes to provide insights and optimize site performance.
Avvir
An AI platform that analyzes laser scans to track construction progress and detect defects against BIM.
ScanmarQED
A marketing intelligence company providing software and services for marketing mix modeling and reporting.
Newmetrix (formerly Smartvid.io)
An AI platform that analyzes photos and videos from the jobsite to identify safety hazards and predict incidents.