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Backtracks

The World's Most Advanced Podcast Analytics.

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Overview

Backtracks is a podcast analytics and hosting platform that provides in-depth, real-time data for publishers and advertisers. They focus on providing highly detailed and verifiable analytics, and offer powerful tools like an embeddable player and an API for developers.

✨ Key Features

  • Advanced podcast analytics (downloads, plays, listener data)
  • IAB 2.1 certified metrics
  • Embeddable, customizable player
  • Podcast hosting
  • Developer API
  • Open Podcast Analytics (OPA) standard

🎯 Key Differentiators

  • Strong focus on data accuracy and developer tools (API)
  • Commitment to open standards with Open Podcast Analytics

Unique Value: Provides the most advanced and transparent podcast analytics for publishers and advertisers who demand data accuracy and developer-friendly tools.

🎯 Use Cases (3)

Data-driven publishers and advertisers who need granular analytics Developers building applications with podcast data Podcasters who want a modern, tech-forward platform

✅ Best For

  • Detailed and verifiable audience measurement

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Beginners looking for a simple, non-technical interface

🏆 Alternatives

Podtrac Chartable Simplecast

Backtracks' emphasis on its API and commitment to open standards sets it apart from competitors, making it the choice for those who want to build custom solutions or value data transparency.

💻 Platforms

Web API

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO ✓ IAB Certified

💰 Pricing

$49.00/mo

✓ 14-day free trial

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