Fullpath
The Customer Data and Experience Platform for Automotive.
Overview
Fullpath (formerly AutoLeadStar) offers a Customer Data and Experience Platform (CDXP) designed to help car dealerships unify their first-party data and deliver personalized experiences to their customers. The platform leverages AI to automate marketing campaigns, engage with customers across multiple touchpoints, and provide a more seamless and connected car buying journey.
✨ Key Features
- Customer Data Platform (CDP)
- AI-Powered Marketing Automation
- Website Personalization
- Digital Advertising
- Email and SMS Marketing
- Analytics and Reporting
🎯 Key Differentiators
- Focus on unifying first-party data.
- AI-powered personalization and marketing automation.
- Comprehensive platform for managing the entire customer journey.
Unique Value: A data-driven platform that helps car dealerships create a more personalized and connected car buying journey, leading to increased sales and customer loyalty.
🎯 Use Cases (4)
✅ Best For
- Helping dealerships increase their sales and service revenue.
- Improving customer loyalty and retention.
- Making marketing and sales processes more efficient.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses outside of the automotive retail industry.
- Dealerships that are not focused on leveraging their first-party data.
🏆 Alternatives
Offers a more comprehensive and AI-powered approach to customer data and experience management compared to traditional CRM and marketing tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
🔄 Similar Tools in Automotive SEO Tools
Dealer.com
Provides an integrated platform of websites, advertising, digital retailing, and managed services fo...
Podium
A communication platform that helps businesses manage online reviews, text message marketing, and we...
DealerOn
Provides high-converting car dealer websites, automotive SEO, and digital advertising services....
AutoRevo
Provides responsive websites, inventory management, and marketing tools for independent auto dealers...
Spyne
An AI-powered platform that helps car dealerships create high-quality photos and videos of their inv...
CDK Global
Provides integrated technology solutions to automotive retailers and manufacturers....