Kelley Blue Book Instant Cash Offer
Acquire the right inventory, directly from private sellers.
Overview
Kelley Blue Book (KBB) Instant Cash Offer (ICO) is a program that allows dealers to source private-party inventory. Consumers get a real, guaranteed offer for their car online, which they can then redeem at a participating dealership. For dealers, it's a lead generation and inventory acquisition tool that leverages the trusted KBB brand.
✨ Key Features
- Leverages Kelley Blue Book brand trust
- Guaranteed offers for consumers
- Lead generation for inventory acquisition
- Can be integrated into dealer websites
- Vehicle condition questions to refine offer
🎯 Key Differentiators
- Unmatched consumer brand recognition and trust (Kelley Blue Book)
- Guaranteed offer provides confidence to consumers
- Part of the Cox Automotive ecosystem
Unique Value: Leverages the power and trust of the Kelley Blue Book brand to generate high-intent inventory acquisition leads directly from consumers.
🎯 Use Cases (3)
✅ Best For
- A consumer receiving an online offer and bringing their car to the dealership to sell
- Integrating the ICO tool into a dealer's website to capture trade-in leads
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Dealers looking for a comprehensive inventory management system
🏆 Alternatives
The KBB brand name is a significant advantage in attracting consumers to begin the trade-in process online compared to less-known competitors.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
💰 Pricing
Free tier: NA
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