Kelley Blue Book (KBB)
The Trusted Resource for All Things Automotive
Overview
Kelley Blue Book, a Cox Automotive brand, is a widely recognized name in vehicle valuation. While well-known by consumers, KBB also provides a range of data and tools for automotive dealers, including trade-in values, auction values, and market-reflective pricing data to aid in inventory management and sales.
✨ Key Features
- Trade-In Value and Range
- Private Party Value
- Fair Purchase Price (what consumers should pay)
- Auction Values
- Certified Pre-Owned (CPO) Values
- Instant Cash Offer program for consumers (and participating dealers)
🎯 Key Differentiators
- Strong brand recognition and trust among consumers.
- Data is heavily influenced by both retail and wholesale transactions.
- Integration with the Cox Automotive network provides a broad market view.
Unique Value: Provides trusted, market-reflective vehicle valuations that are recognized by both consumers and dealers, facilitating smoother and more transparent transactions.
🎯 Use Cases (4)
✅ Best For
- Dealers use KBB values to align their trade-in offers and retail prices with consumer expectations.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- As a sole source for wholesale auction pricing, as it's often seen as more retail-focused.
🏆 Alternatives
Its strong consumer brand can be leveraged by dealers to build trust and justify pricing during negotiations.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Consumer-level access to vehicle values is free.
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