Outbrain
The technology for the future of advertising.
Overview
Outbrain is a leading recommendation platform that uses native advertising to connect advertisers with audiences on major media sites. It serves sponsored links to articles, videos, and other content within the editorial streams of publishers like CNN, and the Washington Post.
✨ Key Features
- Native Advertising (Smartads)
- Content Recommendations
- Multiple Ad Formats (In-feed, In-article)
- Interest Targeting
- Lookalike Audiences
- Automated Conversion Bid Strategy
🎯 Key Differentiators
- Strong network of premium, well-known publisher partners.
- Focus on quality and brand safety.
- Advanced AI and bidding strategies for performance optimization.
Unique Value: Reach an engaged audience by placing your content alongside trusted editorial on the world's most respected publisher websites.
🎯 Use Cases (4)
✅ Best For
- Acquiring new readers for content-heavy websites and blogs.
- Generating leads for financial services and B2B companies.
- Building brand trust by promoting high-quality editorial content.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Hyper-local targeting for small businesses.
- Campaigns focused solely on direct conversion with no content component.
🏆 Alternatives
Focuses on a curated network of premium publishers, which can offer a more brand-safe environment compared to broader networks.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Advertising Platforms
Google Ads
Google's online advertising platform that allows businesses to reach customers across Google's netwo...
Meta Ads (Facebook & Instagram)
Advertising platform for Facebook, Instagram, Messenger, and Audience Network....
Microsoft Advertising
Advertising platform for the Microsoft Search Network (Bing, Yahoo, AOL) and partner sites....
Amazon Advertising
Advertising solutions to reach customers on and off Amazon....
LinkedIn Ads
Advertising platform for reaching a professional audience on LinkedIn....
TikTok Ads
Advertising platform for the short-form video app TikTok....