Taboola
Helping people discover things they may like.
Overview
Taboola is a content discovery platform that helps people discover new and interesting content online. It provides native advertising solutions, placing sponsored content recommendations on the websites of major publishers. These ads appear in widgets, often labeled 'Content You May Like' or 'Recommended for You'.
✨ Key Features
- Native Advertising
- Content Discovery
- Audience Targeting
- Retargeting
- A/B Testing
- Access to a large network of premium publishers
🎯 Key Differentiators
- Exclusive partnerships with a large network of premium publishers.
- Advanced AI for predicting content performance and user engagement.
- Focus on driving traffic to content rather than direct product ads.
Unique Value: Place your content natively on thousands of premium publisher sites, reaching audiences in a discovery mindset.
🎯 Use Cases (4)
✅ Best For
- Promoting content marketing assets to a wide audience.
- Generating leads for products and services through sponsored articles.
- Driving traffic to landing pages at scale.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- High-intent, search-based campaigns.
- Local service advertising with a small geographic target.
🏆 Alternatives
Unlike display ads which can be disruptive, Taboola's native format is designed to be a non-intrusive part of the user's reading experience, often leading to higher engagement.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
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